These are the three example's of banned advertisement which have been aired off by ASA as to breaking the rules.
| Iru Bru's 'MILF' Advertisement 2013 |
| Iru Bru's 'MILF' Advertisement 2013 |
The reason of this banned commercial is that because it has 170 complaints. The reason of this being banned because of irresponsible, offensive and sexual nature between the mother and the young men. Counters of people have said its 'Sexist' and 'Demeaning' to other mothers and also its was inappropriate for children.
| Virgin Media’s Usain Bolt ad banned after BT and Sky complaints |
The reason of this banned is because of the rivalry of BT and Sky, this ad was banned because of the reason of promise as ASA quotes ' after the Advertising Standards Authority ruled in July 2012 that the cable firm could not deliver on a promise relating to superfast broadband'. Virgin also mentioned into their advert “you’ll be able to download five times faster than BT’s regular broadband” this quote did not provide specific information to verify the comparison.
| Aldi 'Swap & Save' ads |
Tesco have complained that the prices are misleading and also Tesco originally complained that the eight-week comparison period was out of date and invalid for a price sensitive market, the weekly shops were not compared on a like-for-like.But it believed consumers would assume that 98 people had participated in the eight-week challenge, when in fact only four people had.
.
| Virgin Media’s Usain Bolt ad banned after BT and Sky complaints |
The reason of this banned is because of the rivalry of BT and Sky, this ad was banned because of the reason of promise as ASA quotes ' after the Advertising Standards Authority ruled in July 2012 that the cable firm could not deliver on a promise relating to superfast broadband'. Virgin also mentioned into their advert “you’ll be able to download five times faster than BT’s regular broadband” this quote did not provide specific information to verify the comparison.
| Aldi 'Swap & Save' ads |
Tesco have complained that the prices are misleading and also Tesco originally complained that the eight-week comparison period was out of date and invalid for a price sensitive market, the weekly shops were not compared on a like-for-like.But it believed consumers would assume that 98 people had participated in the eight-week challenge, when in fact only four people had.
.
No comments:
Post a Comment