This is my evaluation about my advertisement which is 'Coconut Oil Shake'. I will be discussing to you about the key elements and the purpose of making this advertisement. The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered and then to remind people about the organisation and encourage repeat purchase and use. Advertising serves another important purpose of educating people about products and services. As consumers are not aware of the use of several products and services, advertisements provide independent knowledge to the people at large about the usage and utility of several products and services. For example, as consumers, we are not aware of the composition of ‘coconut oil’, health, etc. which are made known to us by advertisements only. In fact, advertisement provides us knowledge of various aspects of products and services which really benefits and educates consumers in making wise purchase decisions.
Acknowledge the audience is really important as my idea is all about hair product. My audience are aimed at around 16+, the reason why is because my product will be used by people who are mature and older as this product is really good for the hair. This product makes a root of hair stronger because of the coconut oil and it holds like a gel. I also have aimed my production onto younger generation because younger generation make a product a 'style' a 'trend' this is the way of making my product bigger. The body language whiles filming is really important when it comes to selling a product. Body language and advertisement is a very strong connection. We can hardly imagine advertisements running on our TVs that don't show human models in them at all. When it comes to include models to promote product and services, they must give proper bodily expressions. Body Language offers a unique opportunity to reach an elite audience. As to my advertisement you can see my expression from being a ‘moody’ bland person walking with no remorse or courage, I then began to apply the hair product. The movement and the affections really shows whiles moving my greasy fingers through my thick, silky hair with a cheeky wink at the end. This then indicates younger generation to attract the product as they want to find out the full story behind the happiness after applying the product.
The background music really envies the product. The reason for this is because a drama scene always need a build up towards the end, my product gives that glamour that ‘what is next’. Using a calming and smoothing music of instruments really breaks down the barriers and opens up the daylight to try and see what happens next. The sound changes in higher, better with happiness and delight. This then leads to a voice over of me saying 'Shape a Mould, to keep that Hold'. Use of planning before making my advert was better as I have done many research such as analysing the banned advert and also analysing different genre advert. I also did a research on ASA and CAP the British standards which are authority of advertisement ruling. This give me a general idea of what to use during the production of my advertisement. Trying to be non-copyright, I decided to create my own theme, my own scenery and my own platform. Using the information which I have research I came up with the branding ‘Coconut Oil Shake’.
The props which I used was a jar which I coloured it in with white paint to make it look as coconut and make it look as it’s a hair product and also I used a tripod as a stand for better straight forward quality instead of hand held. The way the white colour paint gave an illusion to the viewers that this is a coconut paste by not painting it fully, instead keeping some gaps to look realistic, making seem as I’ve applied it onto my hair numerous of times.
Preparation that I've went through was asking for my friends to help and hiring out a toilet for couple of hours and also preparing the main object which is the jar of coconut that I've painted with white paint. I then asked people not to walk by my shots as I want to make my advert look as it’s at home instead of knowing it was done in college. The scenery which the initial plan was to film it at home but the confined space was very little so this lead me to hire out the college disabled toilet to access and develop my advertisement. Confidence wasn't a big issue, being a passionate person and a proud man of having thick hair, it didn’t scare me nor did I hesitate. I love to improve on my acting but the pride that I detain overpowers me to be the best.
Dress that I wore at the shooting was casual wear such as the clothing which I would wear in a normal day, I wore shoes which was Timberland, black t-shirt, blue cardigan and black skinnies and my hair which is the main part. Dressing like a young school boy really gave the dress code to the viewers that this is possible targeting a younger generation. Having a dress code really give the indication to the viewers who this is produced and aimed at as wearing vivid clothing, it gave a good easy insight of me.
The improvement that I would make is that scheduling my times right, planning way before the deadline and having more of knowledge in camera angles which I was lacking on but I had my friend to help me out into the filming of my advert.
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