| New Lynx Ugraded Deodorant Bodyspray Advert 2014 |
Structures:
This lynx's advertisement is really clever and unique because its got all the element of comedy, love and unrealistic behaviour. The code and conventions they use in this scene of graphics are really clever in terms of every scene its got different genres and action this shows love, passion and its a pressure to purchase one because as this shows without Lynx's you will not attract girls or any form of love. The scenery they displayed are so clever as its got different genre with different costume. The camera angle are wide shots, mid shots, very wide shots, close up, medium shot, two shot, cutaways and specially cut in because this shows the Lynx's can as he sprays it on him. The sound are more of sad and dim than bright and gloomy because it shows neglect, rejection, life stopper and heart breaker. Its got special effects on every scene such as when a lorry full of oil smashes into the gas station whiles they walk together to show compassion how Lynx's affects.
Techniques:
The hidden messages that the Lynx's are framing is that Lynx is the best deodorant which is trending as its should be bought but if not the attraction will not match and destiny will not let you get your girl. Lynx's are proving that they can solve the issues as Lynx works like magic just few sprays. The social position is that to show Lynx one and only best branding Lynx to buy.
Characteristics of Products or Services:
The benefits that Lynx offers is that you will smell like glory and also they quote 'All New Lynx Upgraded' this shows there is not only one to chose from instead you have vast range of fragrance to select. Lynx's obviously do have competitors such as Adidas, Umbro, cheap brands, celebrity deodorant, dove and many more but this makes Lynx's more powerful because Lynx know what attraction the other business use so Lynx think ahead also make more advance fragrance such as they will have such a unique smell which doesn't turn you off.
| The First Time - Banned Doritos Super Bowl Commercial 2015 |
Structures:
This is a funny dramatic advertisement as its human interest because its got a young fresh teen and a 'Doritos' bag which talks having a life time, this is funny because its listed 'first time' this shows she enjoying her Doritos first time by performing as sexual scenery. The code and conventions which are used are the camera angle which are close up, very close up, two shot and wide shot, these shots are used to show interest are when using close up it shows emotions and its gets you dragged into the commercial. The light and the theme are in a young teen room so all girly, with pink and creamy colour room to show she's young and girly and also the music is so mutual playing on a piano then she pops the question 'I'm ready' this makes us think instantly something out of context but its framed as approbation.
Techniques:
The hidden messages are so venerable because they are using sexual references to add content as its banned Doritos Super Bowl commercial for 2015 because of the rude content they use. This advert is showing emotions that feels like 'sex' to show how smoothing, important and delicate this bag of crisp is to have as to have a social position into the industry, this brand is well known as its really popular to the industry because they have vast range of flavours which makes Doritos the one of the kind.
Characteristics of Products or Services:
The advantage of this commercial is to show that this crisp isn't just regular crisp its more of a wild affect as to having this crisp. This advert is obviously unique also the Doritos in general is unique because you will not find and enjoy as much as this Doritos will provide this is why they for this long lengths to express their product as to show 'we are the best, we are one and no one as the best brand like us' this shows compassion and also makes Doritos is commercial of 2015.
| Marks & Spencer: Only M&S Food Advert |
This advert about M&S is so glory and so is Britain because as we know we are named for our food and this highlights every element of food porn. It shows all the food which people die for such as chocolate, meat, roasts, vegetable and sweet fruits. They frame their advert as its the best food place to go. Its designed to tease the nations appetite and to show the love affair of Britain's food resources. The code and conventions M&S use are camera angles which are all close up and very close up to show details and to show that is really important and hardcore.
Techniques:
The emotions are really mind boggling because as its a human interest it shows food porn this makes to want it so its make M&S the sociality factor as its the best 2014 advert M&S have created in 10 years. This makes us think that M&S are really pose which makes us think celebrity imbalance M&S like us. The message M&S are hitting is that they are really up to scratch and nothing can compare them like how tasteful they link, this is really important because is will show that M&S is a branded shop which needs to be attached emotionally. This is a females combustion because females will have more interest into this and they will experience/explore the food.
Characteristics of Products or Services:
The advantage of this advertisement is that they inform their audience that they have wide range of products to advert which makes people interested and this advertisement they are probably proud of their compliment this is why they graphic their ad with so much details. They do also have comparatives such as Asda, Morison's, Aldi and other retail stores but this is why they have such a identifying brand which sounds and appeases so posh and expensive. They are not promoting or applying bad culture such as unhealthy food instead they are branding their store.
| Direct Line Home Insurance TV Advert |
This is a insurance promoter which a man with CIA appearance approaches house holders for insurance and the purpose of having a house insurance as he drives with his sports car to show insurance covers the expenses as he represents good humour, representable guy and he talks as he is pose with seriousness all around him with mixture of humour and seriousness. The codes and conventions which are used are that the camera angle is balanced as when he drives the camera follows its movement and its got close up and wide shots to show interest and a wide shot to show the theme of the location. the lighting is manual/mutual because its got outdoor lighting and indoor lighting at day light. There is no music instead its got sound affects such as the sound of the car, the tone on the bell and the vocals of the people in that commercial.
Techniques:
There is no hidden messages as its all front on front vocal appearance as he explains and acknowledges the details, as he randomly appears from no where to solve a problem such as knowing the house holders names and the problems they are going through. The house holders have the sense of trust as to show the brand is trustful with no fear instead straight answers of yes or no. The social position they are in is that they are really popular brand with high frequency of rates going on from years they know what they are doing and how to solve problems and issues.
Characteristics of Products or Services:
The benefits they are providing are the less fear of leaving a house with no backup incase of a burglary or a form of damage of the house hold and the advantage they provide is that the house holder shouldn't worry or have a self defence if any damage commits. They also do have comparatives but they don't need to worry as much knowing Direct Line have been a biggest brand since day one as they don't need to brand their commercial so unique as everyone knows its applying.
