Poster and DVD Sleeve mind map

These are my mind map which I've done as a group of 3, we had to mind map different elements that a poster contains and what a DVD Sleeve contains. Above this we analysed 'The Dark Knight' as a DVD sleeve, we drawn out where the images goes and how the colours make the DVD sleeve mind blowing. In a poster mind map it contains many sort of ideas which pops into your head such as what is the genre, what style, which colours and many more but in a poster mind map you can explore your ideas onto a piece of paper such as your inspirational movie, the plan how you want to make your poster and also the development stages such as colour choice, research and plotting. 

Advert Evaluation

This is my evaluation about my advertisement which is 'Coconut Oil Shake'. I will be discussing to you about the key elements and the purpose of making this advertisement. The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered and then to remind people about the organisation and encourage repeat purchase and use. Advertising serves another important purpose of educating people about products and services. As consumers are not aware of the use of several products and services, advertisements provide independent knowledge to the people at large about the usage and utility of several products and services. For example, as consumers, we are not aware of the composition of ‘coconut oil’, health, etc. which are made known to us by advertisements only. In fact, advertisement provides us knowledge of various aspects of products and services which really benefits and educates consumers in making wise purchase decisions.



Acknowledge the audience is really important as my idea is all about hair product. My audience are aimed at around 16+, the reason why is because my product will be used by people who are mature and older as this product is really good for the hair. This product makes a root of hair stronger because of the coconut oil and it holds like a gel. I also have aimed my production onto younger generation because younger generation make a product a 'style' a 'trend' this is the way of making my product bigger. The body language whiles filming is really important when it comes to selling a product. Body language and advertisement is a very strong connection. We can hardly imagine advertisements running on our TVs that don't show human models in them at all. When it comes to include models to promote product and services, they must give proper bodily expressions. Body Language offers a unique opportunity to reach an elite audience. As to my advertisement you can see my expression from being a ‘moody’ bland person walking with no remorse or courage, I then began to apply the hair product. The movement and the affections really shows whiles moving my greasy fingers through my thick, silky hair with a cheeky wink at the end. This then indicates younger generation to attract the product as they want to find out the full story behind the happiness after applying the product.



The background music really envies the product. The reason for this is because a drama scene always need a build up towards the end, my product gives that glamour that ‘what is next’. Using a calming and smoothing music of instruments really breaks down the barriers and opens up the daylight to try and see what happens next. The sound changes in higher, better with happiness and delight. This then leads to a voice over of me saying 'Shape a Mould, to keep that Hold'. Use of planning before making my advert was better as I have done many research such as analysing the banned advert and also analysing different genre advert. I also did a research on ASA and CAP the British standards which are authority of advertisement ruling. This give me a general idea of what to use during the production of my advertisement. Trying to be non-copyright, I decided to create my own theme, my own scenery and my own platform. Using the information which I have research I came up with the branding ‘Coconut Oil Shake’.



The props which I used was a jar which I coloured it in with white paint to make it look as coconut and make it look as it’s a hair product and also I used a tripod as a stand for better straight forward quality instead of hand held. The way the white colour paint gave an illusion to the viewers that this is a coconut paste by not painting it fully, instead keeping some gaps to look realistic, making seem as I’ve applied it onto my hair numerous of times.



Preparation that I've went through was asking for my friends to help and hiring out a toilet for couple of hours and also preparing the main object which is the jar of coconut that I've painted with white paint. I then asked people not to walk by my shots as I want to make my advert look as it’s at home instead of knowing it was done in college. The scenery which the initial plan was to film it at home but the confined space was very little so this lead me to hire out the college disabled toilet to access and develop my advertisement. Confidence wasn't a big issue, being a passionate person and a proud man of having thick hair, it didn’t scare me nor did I hesitate. I love to improve on my acting but the pride that I detain overpowers me to be the best.  



Dress that I wore at the shooting was casual wear such as the clothing which I would wear in a normal day, I wore shoes which was Timberland, black t-shirt, blue cardigan and black skinnies and my hair which is the main part. Dressing like a young school boy really gave the dress code to the viewers that this is possible targeting a younger generation. Having a dress code really give the indication to the viewers who this is produced and aimed at as wearing vivid clothing, it gave a good easy insight of me.



The improvement that I would make is that scheduling my times right, planning way before the deadline and having more of knowledge in camera angles which I was lacking on but I had my friend to help me out into the filming of my advert.

DVD Sleeve Anaysis

All DVD sleeve has a blurb at the back of the sleeve to inform people a general story line. A blurb are designed to drum up interest in the creative side of points. This also can be used to increase sales. Its hard to get very much information by a short quotes, a blurb is a hook that draws someone in.

Back images are there to show the main character featuring on that specific movie, its so that people have a good insight of what can happen but also not letting out information that would be vital.

Back images are show two types of images the main character ones and the mysterious ones which makes the audience want to watch the movie even more.

Special Features are used to show what else are included on the DVD package other than the film.   They also use different fonts to show dramatic effects as this film has simplicity but it also has a background image behind the text to show rage.



Compulsory features are included with barcodes, credits, certificate also other any details that are relevant. They are used to give information such are risk, rules and costs.

The Main title is to craft and designed to represent the whole DVD sleeve, it makes it interesting in terms of the design and what colour they chose.

This is a hosting of the film which are
Warn Bro's and also it has the DVD
sign to show its an DVD video
 which can be watched on a DVD player.

This is the whole image of the 'The Dark Knight' DVD sleeve, this sleeve contains many colours which is eye catching such as the logo of batman's, the heading is right at the top and behind that is a burning building with batman's sign of his logo and the man himself standing right on front with broad shoulders, arms tensed up and his body language showing no fear. His body language represents him as fear is not a game he plays, rough is what he does best as the sign behind him represents power, strong, rage, fearless and firery.

The back of the sleeve shows lower dim light colours, not as eye catch. The colour which they used are blue, white and black as it shows less eye catching and it does show boringness as the front sleeve has less information which automatically drags your attention but the back sleeve is where to find out the information.

Advertising Banned Reference

These are the three example's of banned advertisement which have been aired off by ASA as to breaking the rules.


| Iru Bru's 'MILF' Advertisement 2013 |

The reason of this banned commercial is that because it has 170 complaints. The reason of this being banned because of irresponsible, offensive and sexual nature between the mother and the young men. Counters of people have said its 'Sexist' and 'Demeaning' to other mothers and also its was inappropriate for children.



| Virgin Media’s Usain Bolt ad banned after BT and Sky complaints |

The reason of this banned is because of the rivalry of BT and Sky, this ad was banned because of the reason of promise as ASA quotes ' after the Advertising Standards Authority ruled in July 2012 that the cable firm could not deliver on a promise relating to superfast broadband'. Virgin also mentioned into their advert “you’ll be able to download five times faster than BT’s regular broadband” this quote did not provide specific information to verify the comparison.


 | Aldi 'Swap & Save' ads |

Tesco have complained that the prices are misleading and also Tesco originally complained that the eight-week comparison period was out of date and invalid for a price sensitive market, the weekly shops were not compared on a like-for-like.But it believed consumers would assume that 98 people had participated in the eight-week challenge, when in fact only four people had.

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